01
Starter Trigger
First conversion.
02
Primary Objective
Reinforce decision and explain what happens next.
03
Starter Flow
- T0: Confirmation/expectations.
- T+experience-relative interval: onboarding/how to succeed.
- Before first-success checkpoint: help/reminder.
04
Control / Exit Notes
Service issue overrides promotion; transition when customer enters the next approved state.
05
Primary KPI
First-success proxy; customer-service friction; second-purchase readiness.
06
Make It Yours
first-success definition, onboarding details, support ownership, timing and state transition.