01
Starter Trigger
Identifiable lead not yet ready to convert.
02
Primary Objective
Reduce barriers and move toward first conversion.
03
Starter Flow
- Touch 1: Define outcome/value.
- Touch 2: Educate on process/fit.
- Touch 3: Proof/reassurance.
- Touch 4: Recommend next step.
- Optional final: low-pressure invitation, then reduce frequency.
04
Control / Exit Notes
Exit on conversion; pause on reply/help request; respect total frequency.
05
Primary KPI
Nurture conversion rate; engaged-lead progression.
06
Make It Yours
consideration cycle, objections, proof, content depth, CTA, lead-scoring rules, offer and channels.