Message Framework M02

Inform

[What changed/is available]. [Why it matters to this customer]. [Key factual detail]. [Optional next action].

Shell

[What changed/is available]. [Why it matters to this customer]. [Key factual detail]. [Optional next action].

Customize

relevance, approved facts, availability and CTA.

[Acknowledge exact customer action]. [State what happens next]. [Provide immediate essential detail]. [Support path if needed].

[Customer situation/question]. [Simple explanation]. [Key implication]. [What to do next].

[Name likely uncertainty]. [Explain process/safeguard]. [Provide proof or expectation]. [Low-friction next step].