Message Framework M03

Educate

[Customer situation/question]. [Simple explanation]. [Key implication]. [What to do next].

Shell

[Customer situation/question]. [Simple explanation]. [Key implication]. [What to do next].

Customize

complexity, proof, content depth, terminology and CTA.

[Acknowledge exact customer action]. [State what happens next]. [Provide immediate essential detail]. [Support path if needed].

[What changed/is available]. [Why it matters to this customer]. [Key factual detail]. [Optional next action].

[Name likely uncertainty]. [Explain process/safeguard]. [Provide proof or expectation]. [Low-friction next step].