Message Framework
Fill-in-the-blank shells for the fifteen jobs a marketing message actually does — confirm, educate, reassure, recover, ask for a review, and more.
Confirm
[Acknowledge exact customer action]. [State what happens next]. [Provide immediate essential detail]. [Support path if needed].
View template →Inform
[What changed/is available]. [Why it matters to this customer]. [Key factual detail]. [Optional next action].
View template →Educate
[Customer situation/question]. [Simple explanation]. [Key implication]. [What to do next].
View template →Reassure
[Name likely uncertainty]. [Explain process/safeguard]. [Provide proof or expectation]. [Low-friction next step].
View template →Provide Proof
[Claim/outcome]. [Specific approved evidence]. [Why that evidence is relevant]. [CTA].
View template →Recommend
Based on [known behavior/need], [recommended next option] is relevant because [benefit]. [Simple next step].
View template →Remind
[Relevant prior intent/expected need]. [What is due/available]. [Direct action]. Keep it short.
View template →Recognize
[Specific relationship/milestone]. [Meaning/value]. [Earned recognition or access].
View template →Invite
[Relevant opportunity]. [Who/why]. [What the customer can expect]. [Reserve/join/respond].
View template →Recover
[Acknowledge issue or lapse context]. [Show ownership/relevance]. [Offer appropriate path to resolution/return]. [Human support where needed].
View template →Ask For Review
[Thank/recognize successful experience]. [Ask for an honest review]. [Direct destination/link].
View template →Ask For Referral
[Recognize relationship]. [Describe who is a good fit]. [Make introduction/sharing simple]. [Explain benefit if one exists].
View template →Promote
[Relevant customer context]. [Offer/value]. [Legitimate reason to act now]. [Terms/qualification]. [CTA].
View template →Escalate To Human
CUSTOMER-FACING SHELL: [Confirm receipt] + [set expectation].
View template →Service / Resolve
[Acknowledge specific issue]. [State ownership]. [Explain next action/timing]. [Resolution or update]. [Confirm closure before resuming nonessential marketing].
View template →