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Scorecard S02

Campaign Readiness Scorecard

A pre-launch checklist that catches unclear audiences, unapproved offers, and missing tracking before a campaign goes live.

01

Check 1–5 Or Yes/No

  • Audience is specifically definable.
  • Desired behavior is clear.
  • Barrier is understood.
  • Proof/value proposition is available.
  • Offer is justified if used.
  • Operations can fulfill.
  • Suppression/frequency rules are known.
  • Tracking is ready.
02

Launch-Blocking Risks

  • Unsupported claim.
  • Unclear eligibility.
  • Unapproved offer economics.
  • Capacity unknown.
  • No owner.
  • Unmeasurable critical outcome.
03

Decision

Ready / Ready With Guardrails / Not Ready.

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Scores an offer on barrier fit, margin, and full-price protection before it gets approved.

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