Scorecard
Structured scoring models for prioritizing opportunities, greenlighting launches, and reviewing lifecycle health — with risk kept as a separate gate, not buried in a single score.
Growth Opportunity Priority Scorecard
A 1–5 scoring model for comparing growth opportunities on value, volume, timing, and feasibility — with risk kept as separate gates, not baked into the score.
View template →Campaign Readiness Scorecard
A pre-launch checklist that catches unclear audiences, unapproved offers, and missing tracking before a campaign goes live.
View template →Automation Priority Scorecard
A 1–5 scoring model for deciding which automation ideas are worth building now versus keeping manual or deferring.
View template →Offer Quality & Economics Scorecard
Scores an offer on barrier fit, margin, and full-price protection before it gets approved.
View template →Lifecycle Health Scorecard
Reviews core lifecycle metrics — conversion, repeat rate, at-risk recovery, VIP retention — against your own baseline, not a universal benchmark.
View template →Customer Experience Risk Scorecard
Flags customer-experience risk — poor timing, excessive frequency, contradictory messages — before a send goes out.
View template →Evidence & Standardization Scorecard
Decides whether a test result is strong enough to become a standard template or whether it should stay client-specific.
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