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Scorecard S04

Offer Quality & Economics Scorecard

Scores an offer on barrier fit, margin, and full-price protection before it gets approved.

01

Score 1–5

  • Barrier fit.
  • Incremental behavior potential.
  • Customer value.
  • Margin acceptability.
  • Operational feasibility.
  • Targeting precision.
  • Full-price protection.
  • Post-offer retention potential.
02

Separate Risk Gates

  • Cannibalization risk.
  • Discount dependency risk.
  • Fulfillment risk.
  • VIP/public leakage.
  • Compliance risk.
03

Decision

Approve / Weaken / Retarget / Redesign / Reject.

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Scorecard#S01

Growth Opportunity Priority Scorecard

A 1–5 scoring model for comparing growth opportunities on value, volume, timing, and feasibility — with risk kept as separate gates, not baked into the score.

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Scorecard#S02

Campaign Readiness Scorecard

A pre-launch checklist that catches unclear audiences, unapproved offers, and missing tracking before a campaign goes live.

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Scorecard#S03

Automation Priority Scorecard

A 1–5 scoring model for deciding which automation ideas are worth building now versus keeping manual or deferring.

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