What’s the Difference Between Web Development & Advertising Agencies?

West Palm Beach Online Marketing Agency, Advertising Agency, and Web Development Company: Is There a Difference?

digital marketing words

If you’ve spent any time trying to find outside entities to help with your marketing efforts, chances are you’ve seen them go by many names. Some will say “online marketing agency West Palm Beach”, while others refer to themselves as an “West Palm Beach advertising agency” company, and still more specify “web development company West Palm Beach.” But is there a difference?

Let’s take a closer look.

The Difference Between an Online Marketing Agency, Web Development Company, and Advertising Agency in West Palm Beach

  • Web Development Company West Palm Beach

While they can offer a range of related services, a web development company tends to focus on creating websites, often with a heavy emphasis on the more technical back-end of things. Think of coding as their central offering, perhaps with graphic design and SEO on top.

  • West Palm Beach Advertising Agency

Ad agencies are usually focused on the more outward aspects of your marketing efforts, such as media buying, ad development for print, radio, TV, and the web, and other direct to customer elements.

  • Online Marketing Agency West Palm Beach

An online marketing agency is generally a more all-inclusive service provider. They help with strategy development, and usually offer advertising and web development as well.

Partner with a West Palm Beach Online Marketing Agency that Delivers It All

At Lincoln Digital Group, we wear all three of these hats. From online marketing strategy, to advertising, to web development and graphic design, our West Palm beach agency offers a full suite of digital and traditional marketing services.

To learn more about these different services, call our West Palm Beach online marketing agency at (561) 371-4272 or contact us online today.