When new e-commerce ventures are formed, they often gain success through a Brand identity that connects with their target audience as rapidly and effectively as possible. Without it, they are just one of countless businesses lost in the noise of today’s online landscape. Without direction, without distinction, and worse yet — without meaningful sales. Instabeauty, an emerging Direct to Consumer (DTC) brand offering uniquely portable hair-styling tools, hired our agency to ensure this did not happen to them.
By understanding their goals, audience and competitors through a detailed discovery call and victory planning process, we created a Brand identity that has already set them apart in just a few short months.
Now coming to market with a brand scheme and logo that is fun, empowering and aspirational — all while being unmistakable for any of the competition — Instabeauty is poised to capture the attention of on-the-go women everywhere who want to look their best on their own terms.
PS: Notice how the brand truly comes to life through the motion-like swoops of hair in the “I” and “B” of the logo?
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