Reeves Birthday Campaign

Celebrating a Milestone...Everywhere You Look
Services
  • Identity update
  • Graphic design
  • Media placement
  • Video production
  • Messaging/content
  • Print design
Like people, brands have special occasions in their lifetime. So when Reeves Import Motorcars — a fabled Tampa automotive group — turned 50 years old, Lincoln Digital Group knew how to celebrate the milestone in a way that would increase business.
Birthday Logo

First, the birthday had to feel like a big deal.

So we updated the classic Reeves logo to include large “50th Birthday,” firework and balloon elements. Placed on every group asset beginning in early February, this birthday identity set the stage for what came next. 

And what came next was an integration with the biggest game in town — the Super Bowl, conveniently hosted in Tampa. CBS was broadcasting the game, so we partnered with local CBS affiliate WTSP to develop a custom 3-week promotion that put the client’s brand and birthday at the center of the coverage leading up to the Big Game. 

With the birthday kicked-off strong, next came TV commercials, co-branding, animation, social media identities, billboards, print ads, website takeovers, gift cards and more. You name it, we integrated the 50th birthday with it to make it feel special. And what’s followed has been five straight months of record-setting sales volume. 

CO-BRANDED WEBSLIDES

ANIMATED ASSETS

billboard mockup
gift card on grey

SOCIAL MEDIA

TV COMMERCIAL

WEBSITE TAKEOVER

Reeves takeover mockup Final

BANNER ADS

banner ads
creative icon

CREATE YOUR OWN SUCCESS STORY WITH LINCOLN DIGITAL GROUP

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4th Quarter Marketing Success

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