Why Starting Full Lifecycle Marketing (Customer Lifecycle Marketing) in Q1 is a Smart Move
Embarking on a full lifecycle marketing strategy at the outset of the year positions your brand for sustained growth and customer engagement. This comprehensive approach addresses every phase of the customer journey, from initial awareness to post-purchase loyalty, ensuring that your marketing efforts are both cohesive and effective. Growing Brand Awareness at the Start of […]
Full Lifecycle Marketing, and Successfully Navigating its Stages for Maximum Lifetime Value
In the most competitive of marketing landscapes, modern businesses – especially premium brands – need a comprehensive approach to maximize business impact. Full lifecycle marketing, also known as customer lifecycle engagement, solves for the need. This strategy doesn’t just focus on acquiring customers—it’s about nurturing relationships at every stage, from first impressions to post-purchase loyalty […]
Artificial Intelligence at LDG: Early Wins and Key Investments
Artificial Intelligence is in its early days. Though in terms of both time and resources, our investment in it is expanding rapidly. And when it comes to video created by generative AI, we already have some early wins to show. As exemplified in this Linkedin post, our team created a series of full-length videos connecting […]
PALM BEACH COUNTY: END OF SEASON 2024 RECAP
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Why and How We’re Evolving Beyond the Digital Agency Model
Our Founder’s Perspective on how Lincoln Digital Group is Becoming the Marketing Agency of the Future…Today Business — especially the marketing business — changes in the blink of an eye. Getting right to it, the “digital agency” model is dead, and we’re evolving to better serve our current and future clients as a result. We […]
How Branding Affects Consumer Behavior: The Impact on Purchase Decisions
You know, branding is way more than just a flashy logo or a slick slogan. It’s the whole feeling and experience you get from a product or service, right from that first “Hey, what’s this?” moment to how you feel about it after you’ve bought it. A brand tells you what a company stands for, […]
Common Call to Action Mistakes: Avoid These Blunders to Boost Clicks
When you create content, aim to guide users towards a goal, whether it’s subscribing to a newsletter, purchasing a product, or downloading an app. A call to action (CTA) is the tool that prompts users to take that step. But crafting an effective CTA is more complex than it seems, and common mistakes can significantly […]
Introducing Brand Consideration Pro: A Proven Solution, Now More Comprehensive
In 2021, we debuted our Brand Consideration offering in order to solve a common set of challenges that prospects were repeatedly contacting us for help with. A specialized offering that improved brand perception and grew opportunities for business both established and emerging, our brand consideration solution fixed client’s Brand identity, website and Instagram challenges in […]
Digital Marketing Buyers’ Guide: 7 Ways to Know You’re Ready to Switch to Lincoln Digital
1. Your current agency is not “looking around the corners” of your business. Instead of anticipating 1 or 2 quarters out into time, they’re stuck thinking 1 or 2 weeks into time. Seasonal adjustments aren’t being accounted for. Tactics aren’t changing with the times. Media buys aren’t being planned accordingly. And they are simply are not […]
Lincoln Digital Group at 10 Years: A Marathon Made of Milestones
How We Became The Digital Experience Leaders™…and What Happens Next On May 13th, 2013, “this” all began with a walk in the park. Specifically, Lincoln Park — the Northside Chicago neighborhood. In many ways, that day feels like a lifetime ago for me. In others, it seems like yesterday. I recall so many things about […]