Like people, brands have special occasions in their lifetime. So when Reeves Import Motorcars — a fabled Tampa automotive group — turned 50 years old, Lincoln Digital Group knew how to celebrate the milestone and execute Florida car dealer marketing in a way that would increase business.

First, the birthday had to feel like a big deal.

So, our automotive ad agency updated the classic Reeves “football” logo to include large “50th Birthday,” firework and balloon elements. Placed on every group asset beginning in early February, this birthday identity set the stage for what came next.

And what came next was Florida car dealer marketing that integrated with the biggest game in town — the Super Bowl, conveniently hosted in Tampa. CBS was broadcasting the game, so our digital media team partnered with local CBS affiliate WTSP to develop a custom 3-week promotion that put the client’s brand and birthday at the center of the coverage leading up to the Big Game.