Starter Trigger
First purchase/service milestone.
Primary Objective
Help customer experience value.
Starter Flow
- Educate on use/next step.
- Check for friction or help need.
- When success is observed, unlock next appropriate lifecycle treatment.
Control / Exit Notes
Do not request advocacy without success evidence.
Primary KPI
Success proxy; support request rate; subsequent conversion.
Make It Yours
success event, help triggers, content, human support, review/referral eligibility and tracking.