01
Starter Trigger
Expected normal return window.
02
Primary Objective
Maintain healthy frequency.
03
Starter Flow
- Before return window: reminder/recommendation.
- In return window: direct action.
- After window: retention message or transition to at-risk.
04
Control / Exit Notes
Recent purchase exits; state changes control next flow.
05
Primary KPI
Repeat rate; frequency; repurchase interval.
06
Make It Yours
expected return model, seasonality, category rules, total frequency and measurement.