Starter Trigger
Approach to natural second need.
Primary Objective
Create repeat behavior.
Starter Flow
- Pre-need reminder/education.
- At-need direct reorder/rebook.
- Post-need convenience reminder before at-risk threshold.
Control / Exit Notes
Exit on second conversion; suppress recent conversion and service issue.
Primary KPI
First-to-second rate; time to second purchase.
Make It Yours
natural return timing, product/category rules, capacity, CTA, at-risk threshold and offer permission.