Automation Flow Template F06

Second-Purchase / Rebook

Approach to natural second need.

Primary KPI First-to-second rate; time to second purchase.
01

Starter Trigger

Approach to natural second need.

02

Primary Objective

Create repeat behavior.

03

Starter Flow

  • Pre-need reminder/education.
  • At-need direct reorder/rebook.
  • Post-need convenience reminder before at-risk threshold.
04

Control / Exit Notes

Exit on second conversion; suppress recent conversion and service issue.

05

Primary KPI

First-to-second rate; time to second purchase.

20% Adaptation
06

Make It Yours

natural return timing, product/category rules, capacity, CTA, at-risk threshold and offer permission.