01
Starter Trigger
Customer meets VIP criteria.
02
Primary Objective
Recognize and differentiate treatment.
03
Starter Flow
- Recognize status.
- Explain earned benefits/access.
- Route into VIP communication layer.
04
Control / Exit Notes
Protect restricted benefits; ensure criteria are current.
05
Primary KPI
VIP engagement and retention.
06
Make It Yours
VIP threshold, benefits, owner, privacy, access and risk logic.