01
Shell
[Claim/outcome]. [Specific approved evidence]. [Why that evidence is relevant]. [CTA].
02
Make It Yours
source, claim limitations, context and compliance.
Message Framework M05
[Claim/outcome]. [Specific approved evidence]. [Why that evidence is relevant]. [CTA].
[Claim/outcome]. [Specific approved evidence]. [Why that evidence is relevant]. [CTA].
source, claim limitations, context and compliance.
[Acknowledge exact customer action]. [State what happens next]. [Provide immediate essential detail]. [Support path if needed].
View template →[What changed/is available]. [Why it matters to this customer]. [Key factual detail]. [Optional next action].
View template →[Customer situation/question]. [Simple explanation]. [Key implication]. [What to do next].
View template →