Message Framework M07

Remind

[Relevant prior intent/expected need]. [What is due/available]. [Direct action]. Keep it short.

Shell

[Relevant prior intent/expected need]. [What is due/available]. [Direct action]. Keep it short.

Customize

timing source, CTA, expiration/capacity and channel permission.

[Acknowledge exact customer action]. [State what happens next]. [Provide immediate essential detail]. [Support path if needed].

[What changed/is available]. [Why it matters to this customer]. [Key factual detail]. [Optional next action].

[Customer situation/question]. [Simple explanation]. [Key implication]. [What to do next].