Message Framework M09

Invite

[Relevant opportunity]. [Who/why]. [What the customer can expect]. [Reserve/join/respond].

Shell

[Relevant opportunity]. [Who/why]. [What the customer can expect]. [Reserve/join/respond].

Customize

audience, capacity, experience, deadline and CTA.

[Acknowledge exact customer action]. [State what happens next]. [Provide immediate essential detail]. [Support path if needed].

[What changed/is available]. [Why it matters to this customer]. [Key factual detail]. [Optional next action].

[Customer situation/question]. [Simple explanation]. [Key implication]. [What to do next].