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Scorecard S05

Lifecycle Health Scorecard

Reviews core lifecycle metrics — conversion, repeat rate, at-risk recovery, VIP retention — against your own baseline, not a universal benchmark.

01

Review Against Client Baseline/Target

  • Lead-to-customer conversion.
  • First-success proxy.
  • First-to-second conversion.
  • Repeat rate/frequency.
  • At-risk recovery.
  • Reactivation.
  • VIP retention.
  • Referral participation.
  • Review conversion.
02

Guardrails

  • Complaint/service exception trend.
  • Opt-out trend.
  • Offer dependence.
  • Unowned journey or KPI.
03

Decision

Healthy / Watch / Intervention Required. Do not use universal thresholds where the client has a different normal cycle.

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