01
Score / Review
- Relevance.
- Clarity.
- Timing.
- Frequency.
- Ease.
- Consistency across channels.
- Human ownership.
- Recovery path.
02
Blocking Risks
- Active complaint collision.
- Contradictory journey.
- Stale trigger.
- Incorrect personalization risk.
- Excessive frequency.
- Inappropriate promotion during service issue.
03
Decision
Safe to Proceed / Revise / Block Launch.