Automation Flow Template F17

Milestone / Recognition

Meaningful relationship/purchase milestone.

Primary KPI Retention/engagement among milestone cohort.
01

Starter Trigger

Meaningful relationship/purchase milestone.

02

Primary Objective

Reinforce loyalty and recognition.

03

Starter Flow

  • Recognize milestone.
  • Connect milestone to customer value/relationship.
  • Optional access/benefit if earned and approved.
04

Control / Exit Notes

Do not manufacture milestones solely to create promotions.

05

Primary KPI

Retention/engagement among milestone cohort.

20% Adaptation
06

Make It Yours

milestone definition, recognition value, benefit, eligibility and frequency.