01
Starter Trigger
Meaningful relationship/purchase milestone.
02
Primary Objective
Reinforce loyalty and recognition.
03
Starter Flow
- Recognize milestone.
- Connect milestone to customer value/relationship.
- Optional access/benefit if earned and approved.
04
Control / Exit Notes
Do not manufacture milestones solely to create promotions.
05
Primary KPI
Retention/engagement among milestone cohort.
06
Make It Yours
milestone definition, recognition value, benefit, eligibility and frequency.