SEO Is an Essential Part of Any Internet Marketing Service Package
In the modern marketplace, search engine rankings are key. Surveys show that nearly three out of four shopping experiences start via search, and that less than 1% of consumers click to the second page of results. Studies also show that SEO drives over 1000% more traffic than social media. Suffice to say that if your business is falling short on SEO, then it’s leaving money on the table. That’s why you need an expert SEO agency.
What exactly can an SEO agency do for your business? There are many ways an agency can help, but here are three specific SEO strategies that will help expand your market share.
3 Strategies You Should Expect from an SEO Agency
Any internet marketing service provider worth your time (and money) will offer the following SEO services:
- Digital landscape analysis
It all starts with understanding where you stand in regards to the competitive SEO landscape. Where are you falling short? Where are you already winning? By taking a close look at how your SEO is positioned relative to the overall market, you can ensure that you’re not spending resources on old battles, and that you’re making gains where it’s most essential for the future.
- Content marketing
The idea that “content is king” has been around as long as the internet, but few marketers know how to leverage it effectively. A skilled SEO agency, however, knows which content formats are the most valuable, how to work keywords into them most effectively, and has the capacity to produce the flood of content needed to ensure that you come out on top of the search rankings.
- Create a better user experience
When most people think of SEO, they think of keywords. But your search ranking is determined by many other factors, such as how quickly your website loads, and much time a customer spends on it. Few things will knock down your rank like “pogosticking,” which is when a user clicks on then off of your page. This is known as a website’s “bounce rate.” An experienced SEO agency will build you a website that loads quickly then provides users with an experience that will keep them on your site.
Lincoln Digital Group: Superior Internet Marketing Service
Looking for an SEO agency that delivers results? At Lincoln Digital Group, we have a proven track record for boosting our clients’ search rankings and, in turn, boosting their conversions. For example, by using strategies like those above (and more) we recently helped one client grow their individual category impressions by up to 60%, raising their top 10 category impressions by 135% overall in just a matter of months. As a result, the company saw a 34% increase in conversions.
And that’s just one example. Over the past decade, we’ve worked with businesses from virtually every consumer vertical spanning markets around the globe, and time and time again our approach has helped them secure higher search rankings, and as a result, higher sales.
Now we’re here to do the same for you.