2020 Will Be an Exciting Year for Digital Marketing
With the new year just around the corner, now is the time to look forward and prepare for the coming changes and trends in marketing and advertising. At Lincoln Digital Group, we see a number of approaching 2020 trends involving opportunities in streaming and other digital spaces.
Let’s take a look at a few things your business can ready for in the coming year.
5 Digital Marketing Trends for 2020
- From TV to digital
Once we get into September of next year, we’ll likely see non-political broadcast TV buys fall off as cost pressures rise due to the presidential election. As a result, emphasis will shift to digital buys.
- Increased focus on streaming services
Connected TV and streaming services like Roku will grab a bigger share of the streaming video market, and we’ll likely see streaming ad budgets dedicated to these services double (or close to it). At the same time, streaming video attribution dashboards and portals will gain adoption.
- Amazon PPC
Thanks to significant improvements to the Amazon PPC dashboard and targeting options for sellers, we’ll see budgets shift from Google PPC to Amazon.
- Olympic opportunities
Digital Olympics coverage and sponsorship will present huge opportunities for those who leverage them creatively.
- Facebook to Instagram
2020 will be the beginning of the end for Facebook Ads due to myriad targeting changes, retractions, and other undesirable updates. The resulting winner will be Instagram Ads.
Seize Upon 2020 Digital Marketing Trends to Stay Ahead of the Competition
The sooner your business begins adjusting for these rapidly approaching marketing trends, the better positioned you will be to take advantage of the benefits they present. At Lincoln Digital Group, we’re already developing strategies for maximizing the opportunities offered by digital streaming, Amazon PPC, the Olympics, and the shift from Facebook to Instagram. Contact us today to learn how we can help prepare your marketing strategy.