2020 Will Be an Exciting Year for Digital Marketing
With the new year just around the corner, now is the time to look forward and prepare for the coming changes and trends in marketing and advertising. At Lincoln Digital Group, we see a number of approaching 2020 trends involving opportunities in streaming and other digital spaces.
Let’s take a look at a few things your business can ready for in the coming year.
7 Digital Marketing Trends for 2020
- From TV to digital
Once we get into September of next year, we’ll likely see non-political broadcast TV buys fall off as cost pressures rise due to the presidential election. As a result, emphasis will shift to digital buys as eyes shift from broadcast and cable to Apple TV, Roku, Google TV, and other similar products. This will be especially relevant in Florida, Ohio, Pennsylvania, and other key election states.
- Increased focus on streaming services
Connected TV and streaming services like Roku will grab a bigger share of the streaming video market, and we’ll likely see streaming ad budgets dedicated to these services double (or close to it). At the same time, streaming video attribution dashboards and portals will gain adoption.
- Amazon PPC
Thanks to significant improvements to the Amazon PPC dashboard and targeting options for sellers, we’ll see budgets shift from Google PPC to Amazon. This will be a vital consideration in the eCommerce space, and will naturally eat into a retailer’s Google PPC budget. One of the biggest benefits to Amazon over Adwords involves the fact that Amazon’s platform tends to be better targeted and focused on the sale rather than general consideration.
- Olympic opportunities
The Olympics will present huge opportunities such as website and streaming sponsorships, local news Olympic coverage, and big reach (ie big ratings) thanks to primetime or marquee events that only the Olympics can offer.
- Facebook to Instagram
2020 will be the beginning of the end for Facebook Ads due to myriad targeting changes, retractions, and other undesirable updates. The resulting winner will be Instagram Ads which provides an ideal platform to visually showcase your product.
- More channels than ever
The days of capitalizing on a single marketing channel are quickly passing as key platforms are becoming oversaturated. As a result, your goal should be to achieve marginal gains through a wide range of avenues rather than attempting to focus on a single resource.
- Visualization is everything
In the coming year, visual graphics that convey readily digestible information will be more important than ever as more and more people look to resources like Instagram and Pinterest. This will be your opportunity to leverage GIFs, videos, infographics, animations, and a range of other visual media.
Seize Upon 2020 Digital Marketing Trends to Stay Ahead of the Competition
The sooner your business begins adjusting for these rapidly approaching marketing trends, the better positioned you will be to take advantage of the benefits they present. At Lincoln Digital Group, we’re already developing strategies for maximizing the opportunities offered by digital streaming, Amazon PPC, the Olympics, and the shift from Facebook to Instagram. Contact us today to learn how we can help prepare your marketing strategy.