Message Framework M12
[Recognize relationship]. [Describe who is a good fit]. [Make introduction/sharing simple]. [Explain benefit if one exists].
[Recognize relationship]. [Describe who is a good fit]. [Make introduction/sharing simple]. [Explain benefit if one exists].
referral fit, mechanism, incentive, attribution and fulfillment.
[Acknowledge exact customer action]. [State what happens next]. [Provide immediate essential detail]. [Support path if needed].
View template →[What changed/is available]. [Why it matters to this customer]. [Key factual detail]. [Optional next action].
View template →[Customer situation/question]. [Simple explanation]. [Key implication]. [What to do next].
View template →