With 2017 right around the corner, now seems like a good time to take a moment and look at a few of the trends that will help B2C businesses best focus their marketing strategies for the coming year.
There are so many widespread marketing opportunities out there that marketers are essentially faced with two main challenges:
- Which of these opportunities are most effective at reaching potential customers?
- How can they get the best ROI out of said opportunities?
There are a variety of answers to these questions, but let’s zero in on three ideas that you need to keep in mind as we leave 2016 behind.
- Custom content has not waned in importance.
For the past several years, content marketing has been one of the most widely embraced and powerful tools available to marketers. But as the years go by, doesn’t it seem like it should be replaced by new innovations?
As it turns out, no – content marketing remains one of the most effective B2C solutions, and it’s becoming increasingly powerful with each passing year.
Recently MarketingProfs and the Content Marketing Institute collaborated to develop a report on the future of content marketing, and their findings were significant. Take a look at our infographic on the right to see what they found.
- Email content will continue to deliver one of the best bangs for your buck.
Email has been around since the beginning of the internet, so it would be easy to assume that its marketing potential has been exhausted. Email content will continue to be one of the most powerful tools in 2017.
- Email marketing averages a $38 to $1 ROI. (DMA National Client Email Report)
- Email is the preferred form of business communication for 72% of consumers. (MarketingSherpa)
- 61% of consumers enjoy receiving promotional emails weekly, while 28% would like them to come even more frequently. (MarketingSherpa)
The bottom line is that one of your greatest routes to your customer’s pocketbook is via their inbox.
- Using an agency for content (and all things creative) is increasingly more effective and logical.
There was a time when virtually all work was done in-house, but the digital age has changed that. Hiring specialized teams is increasingly taking the place of the in-house marketing team.
According to the Content Marketing Institute, 86% of highly effective organizations have someone proficient in charge of their content strategy. That means hiring an expert.
Hiring someone in-house means paying for benefits and office space, not to mention the H&R costs necessary to find an expert in the first place. Then you have to worry about training, or hiring temporary workers during sales or busy seasons, or the eventual need for replacement.
As an alternative, more and more marketers are looking externally for content and creative support. In fact, at this point 64% of marketers are partnering with outside agencies for content creation, according to a survey from TopRankBlog.
And we’re not just talking about written content. A report from Unbounce shows that the demand for infographics grew by 800% over the course of 2016. That means hiring a dedicated graphic designer.
Lincoln Digital Group: Your Start to Finish Solution
To summarize, content such as email, blog posts, infographics, and more will be among the most powerful marketing tools available to you in 2017. Furthermore, you can maximize your content production efforts with the least expense and effort by outsourcing.
That’s where Lincoln Digital Group comes in.
At LDG, we deliver a comprehensive range of content and digital marketing solutions that are tailored to your brand.
Over the years, we’ve produced custom content such as emails, blog posts, infographics, and a whole lot more for a variety of clients, from automotive dealerships to luxury jewelry retailers, and these efforts have paid off. Our work has played an instrumental role in helping our partners achieve massive traffic boosts and record-breaking sales.
For example, let’s look at how LDG content support drove up engagement and sales for one of our partners, ToyotaTown. Our carefully orchestrated, keyword-savvy content campaign drove up the company’s organic search traffic by an astounding 1,147%. This directly resulted in an 8% increase in sales.
Another great example is the work we’re doing for Reeves Import Motorcars, which – since partnering with LDG – has experienced several of its top selling months in its 45 years of operations.
Simply put, effective content marketing produces results, and Lincoln Digital Group is comprised of content marketing experts.
To learn more about how Lincoln Digital Group can help with your content marketing efforts, contact us online or call us at (561) 371-4272 today.