What Makes an Effective B2C Advertising Agency?
A “Business-2-Consumer” agency, or B2C agency, is expert in marketing to people (not other businesses), and understanding your particular consumer. Connecting with consumers — more specifically, high-end, affluent consumers — is a path to lucrative business growth. At Lincoln Digital Group, we’ve developed an expertise and framework for marketing to them, and once you figure that out, business growth comes much easier. But this savvy audience doesn’t respond to just any old marketing.
We understand what it’s like to want to reach them, but to feel confused and challenged in the process…to see the massive potential they represent, but to not know how to connect with and motivate them, time and time again…to feel stymied, which no one should feel, but also to feel the burning desire to overcome this challenge and connect with the audience.
A Luxury B2C Marketing Focus Since 2013
That’s why we’ve made creating opportunities amongst the high-end consumer audience our specialty since 2013. From automotive retailers, to watch brands, jewelry stores, consumer goods manufacturers, homebuilders, elective medical practitioners, social media companies and more, nearly 90% of our client work has focused on connecting with, and converting, affluent consumer audiences. It is practically the only thing we do. It is the central audience we orient our business approach and expertise around. And because of this deep focus, we understand the affluent consumer audience — and how you can go from their suitors to sellers — better than any other agency.Steps for Effective B2C Marketing
To deliver the results you’re seeking, our team first understands what “victory” looks like to you. Then, we craft plans for achieving your specific needs or goals — such as strategy, branding, digital media buying and web development. Our experience tells us that when campaigns fail, it’s usually because of shortcuts in the planning or resourcing process. Our team is trained to help you avoid those pitfalls. All with brands’ ideal consumer in mind, results delivered by our B2C advertising agency have been proven effective through our actions in:- Branding campaigns
- Positioning strategies
- Creative services
- Paid media buying
- Web development
- SEO services
Our B2C Marketing Formula
B2C marketing can be tremendously successful when brands establish a unique and genuine connection with their audience. But, that’s extremely challenging in today’s world of divided attention and fragmented media and shopping experiences. Borrowing elements from StoryBrand, here’s some information about how we achieve it:- Understanding the root of what your ideal target truly wants
- Establishing clear, unique value propositions
- Speaking to your ideal target as the main character in their story
- Positioning your business as their trusted guide
- Describing how your product or service positively transforms their life
- Making buying from you easier and more convenient than the competition
How Does B2C Marketing Work?
Most consumer brands want “marketing that works,” and fast. A consumer marketing campaign that connects with your audience, reaches them at the right place and time throughout their consideration process, and then motivates them to take a buying action related to your products or services requires proven expertise The first step involves understanding what your ideal audience wants, in order to connect with them. Once you connect with them, you’re on the path to achieving all-important brand consideration. From there, the most successful B2C marketing uses relevant media placements and convenient paths to purchase to grow opportunities and sales.- Branding, messaging and creative that makes connections
- Media placements that are relevant to daily life
- Clear, easy paths to purchase
In the post-pandemic economy, convenience wins more sales than anything else. So, once your ideal consumer is prepared to buy, brands must make the process easy as possible. We focus on helping brands make their steps to buy — what we call the “path to purchase” as clear as possible, and their overall website and “checkout” experience more convenient than their competition.
Signs that You Need B2C Marketing Help
Here are some telltale signs that you need consumer marketing help:- Your brand or messaging does not effectively communicate what makes your business special.
- The public does not have a clear idea of what you offer, or why your offering is superior.
- You’re not being frequently contacted by your ideal buyers.
- Your new user or new customer rates are stagnant.
- You often receive negative feedback to your pricing.