HELPING NORA WEST PALM MAKE NEW MILESTONES WITH ONLNE MARKETING

When transformational development project Nora West Palm needed a social media plan and creative activation in support of announcing their very first group of tenants, they chose Lincoln Digital Group — and we were honored to help lead this milestone online.

Compromising six total pieces of creative spanning their Instagram and Linkedin channels, we first created an individual “tenant announcement” animation that would maximize each of the first five tenants’ existing brand assets in a consistent manner. Then, we produced a high-impact, :30 lead campaign video that reinforced Nora’s existing branding, pushed the envelope in new directions, and further spotlighted the new lifestyle that the District will bring to the place we call home.

Lastly, early one Tuesday morning, we (pleasantly) surpised the public by leading an integrated publication of the creative — while also weaving in supporting press hits — in order to tell a meaningful, milestone story for our client.

See the work and results of this memorable milestone activation below.

“Leading Nora tenant announcements online is one of the biggest honors we’ve had in our 10 years of business,” Lincoln Digital Group CEO Justin Cerone said. “The entire team that worked on this campaign is from West Palm and has lived here for decades. We call this area home. To help tell the growth story of our hometown in this manner is a privilege, and we’re very pleased to witness NDT Development, Place Projects, and Wheelock Street Capital reach this significant point in a generational project.”