Measurement & Reporting: What to Ask from Online Marketing Partners
Today’s Digital Marketers Know Anything & Everything About Your Campaign Performance — But Are They Sharing the Key Facts with You? In today’s day and age, there’s a way to measure everything online. We can slice it, dice it, segment it, and put all of it back together again — — all with a couple […]
Web Design + Crafting for Conversions
Web Design for Effective Digital Marketing It doesn’t matter if you have a website that looks great—if your website design agency doesn’t leverage the right strategies for conversion, your digital marketing efforts will fail. That’s because converting a mere viewer into a paying customer requires more than flashy images. Sure, that’s part of it, but […]
Marketing Campaign Measurement: Metrics in a Vacuum vs. Metrics in Context
Digital Ad Campaigns are Complex. Don’t Be Fooled by Standalone Metrics Early in my career, I was often pressured by attention-defective General Managers (you may know some) to “get to the point” and skip ahead in my reporting presentations to the key metric. At first, I would accede to their requests and scramble ahead to […]
4 Tips from a Digital Marketing Agency
Website and Graphic Design Advice from Our Digital Marketing Company You know that great website and graphic design are essential aspects of reaching your audience, but where do you even begin? Never fear—our digital marketing company is coming to the rescue with a few key things you should keep in mind. Digital Marketing Company Website […]
What’s Happening Now in Digital Marketing?
The Latest Trends No Digital Marketing Agency Can Ignore Whether we’re talking about strategy, graphic and web design, social media, or any other aspect of digital marketing, success is all about staying current to the latest techniques. With this in mind, let’s take a look at three current trends your digital marketing agency can’t ignore. […]
OUR AGENCY ON CONTENT, CASE STUDIES & DATA REPORTING
ACTUAL CHARTS, RESULTS & EXAMPLES FROM OUR PRESIDENT In the following blog series, we’re going to walk you through both high-level and granular levels of reporting and what it means for your expense monitoring and channel performance tracking efforts. We will review dozens of SEM campaigns and the results they brought; likewise for international Facebook campaigns and display campaigns to various audiences throughout the United States and select worldwide markets individually. […]
Web Design: Creating Future-Proof Design
How to Ensure that Your Digital Marketing Features Web Design for the Future It’s no secret that solid web design is a key element in your digital marketing plan. But while your design elements might look great today, how can you be sure that they’ll remain relevant tomorrow, next month, or next year? And you […]
Web Development Solutions | Developing Strategies for the Future
Learn Web Development Solutions for Long-term Success There are two key aspects to creating a website. First, there’s the visual aspect, called web design. Second, there’s all the behind the scenes stuff that makes the site work. This is called web development. So how do you equip your web development for the ongoing success of […]
Graphic Design: Necessary Steps in 2018
Turbocharge Your Graphic Design in 2018 We’re a little over halfway through the year, so now is the prefect time to be looking at your digital marketing to see how you can give it a boost for a big second-half finish. One key thing to consider is the status of your graphic design. Let’s look […]
What Do Digital Marketing Agencies Do? Comprehensive Online Marketing
Learn What a Digital Marketing Agency Can Do for Your Business As a business owner, you know that having a solid only marketing presence is essential to your success, and you know that means partnering with a digital marketing agency. But what do digital marketing agencies do? Let’s get specific. 3 Things a Digital Marketing […]