See How our Florida Auto Ad Agency Can Help Your Dealership
Advertising for a business within the automotive realm – like your dealership – is never easy as people tend to make such high-value purchases on rare occasions, and the pandemic certainly isn’t helping. To that end, you might be wondering what a auto-focused marketing company can do to drive up your sales.
Here’s a taste of what you can expect from an advertising agency that specializes in the automotive market.
3 Ways an Automotive Ad Agency Can Support Your Marketing Campaign
- Understanding the market
Marketing a high-value product like an automobile requires a particular knowledge of the psychology behind making such a purchase. An automotive focused ad agency understands what motivates vehicle shoppers, and knows how to appeal to that motivation.
- Brand compliance
As you’re well aware, your dealership has to adhere to a range of the manufacturer’s marketing compliance standards. This can be a tricky proposition for agencies that don’t specialize in the automotive industry, and are therefore unused to dealing with compliance issues. An established and experienced ad agency will know exactly how to navigate all matters relating to compliance.
- Special service implementation
In these challenging times, many dealership are implementing special digital marketing services to help mitigate the threat from Covid. A marketing agency can help you develop and communicate these services. At Lincoln Digital Group, for example, we’re recently helped one client roll-out an extensive offsite test drive program, and we’ve created the online portals necessary to handle scheduling and transactions online.
Lincoln Digital Group: a West Palm Beach Auto Ad Agency that Delivers Results
At Lincoln Digital Group, we’ve spent the better part of a decade helping dealerships spanning the continent achieve record high sales. We’ve worked with a wide range of brands and are highly skilled at communicating their selling points while adhering to all necessary compliance standards.