High traffic volume and brand visibility are considered two crucial elements in companies' digital economic development. A website with little digital presence is practically worthless. Hence, in 2018, Stiebel Eltron, the world's leading company in tankless electric water heating systems, contacted the Lincoln Digital Group to boost the brand's digital visibility in Latin America.
Despite its leadership in the industry, the name of Stiebel Eltron did not have the same recognition and impact in the region as it did in European markets, and therefore, needed to improve traffic flow on its website.
Traffic on the Stiebel Eltron page has seen impressive growth, even amid the uncertainty of 2020, a year complicated by the Coronavirus pandemic that affects virtually the entire planet. Organic traffic visits, impressions, user number and conversion rates were increased.
ORGANIC TRAFFIC INCREASE137.54%
Although they are highly positive numbers, Lincoln Digital Group continues to design innovative and creative strategies to further increase Stiebel Eltron's digital presence in the region and consolidate its recognition as a world leader in the industry.