link suppression

What is link removal and link suppression, and why does it matter?

Simply put, Link Removal and Link Suppression is a service that enables you to obscure objectionable links, promote positive search results, and place control over your name and story back in your hands. We’ve been experts at it since 2016.

In the modern world, it’s become more important than ever to manage your online narrative. Unfortunately, it’s also easier than ever for a single negative link or webpage to impact that narrative and damage your business’ reputation.

If you are ready to overcome negative webpages, neutralize bad reviews, and simply take back control of your story online, our proven Link Suppression services are the antidote you need. Book a consultation here to discuss your challenges with us.

At Lincoln Digital Group, our proven approach suppresses negative search results and creates visibility for positive search results — both of which help you regain your online reputation. From deep research and strategic thought, to developing SEO content that will engage your audience and bury undesirable links, to all the analytics necessary to improve on a continual basis, we provide everything you need to reclaim control over your online footprint. 

Book A Personalized Link Removal & Suppression Call


link removal link suppression

Our Link Removal and Link Suppression Formula

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Competitive Research
We discover what it will take to out-rank negative search results.
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Content Creation
We create engaging content that removes bad reviews and rebuilds your reputation.
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Web Development
We proride technical savvy to create all the necessary web properties for success.
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Our expert search optimization
helps remap the digital playing
field in your favor.
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Continuous Improvement
We review and provide ongoing
analytics to verify effectiveness
and build upon progress.


I would not hesitate to highly recommend Lincoln Digital Group to any organization who desires digital media development of the highest quality.

-Danny Bayard, BDC Director, Braman Motorcars
We wanted our new website to be modern, intuitive, and highly-reflective of our unique culture, team and offices. We also sought a company that stood behind their work with integrity and reliable communication. Lincoln Digital Group delivered an outstanding website with the service and knowledge that every leading business deserves.

-Keith Spina, CEO, GliddenSpina+Partners
They take the time to listen to your concerns and work with you. It is not 'their way or the highway.' It truly feels like they are a part of your dealership and not just working for themselves. They are always willing to go above and beyond, even when it does not directly involve them, for the good of the business.

-Josh Smith, BDC Director, Reeves Import Motorcars
"Lincoln Digital Group provided the exceptional design and development results that high-end retailers demand from their digital partners."

-Nick Linca, Managing Partner, Provident Jewelry

Further Understanding Link Removal & Suppression

If you’re like most people, link suppression is the solution you (likely) never knew about to the problem you currently have (or had, or will have again at some point in the future).

 Simply put, link suppression is the practice of suppressing a negative link (ie. Search result) from appearing prominently on a search engine. It’s otherwise known as link removal or negative search suppression.

 The important thing isn’t what this practice is called, but what it does — which is ultimately kick the negative search result that’s bothering you all the way back to page 2, 3, 4 (or worse) on Google, Bing and its competitors.

 The “how” a link gets suppressed is detailed — and we’ll get into some of those details here. But, the “why” someone would want or need this is a better place to begin.

How Can This Help You?

The answer is simple. Do search engines show your:

Criminal record? 

Embarrassing photo(s)? 

Bad publicity? 

Note: Don’t confuse bad publicity with bad reviews. There is no such thing as a legitimate review suppression or removal service.

Outdated personal profile(s)? 

Sensitive information, like a home purchase, lawsuit or bankruptcy? 

Business competitors attacking you?

Details that you don’t want people seeing when they search your name, your spouse’s name, your childrens’ names, or your business? 

Those links can be suppressed.

How is Link Removal and Link Suppression Successfully Executed?

At its core, link removal is a form of SEO, otherwise known as search engine optimization. SEO results are changed by content creation, link building, and on-site keyword optimization — which are all things a quality digital marketing agency should much experience in.

Each case and search result in question is unique because each site appearing in the search results for any given link is unique. Therefore, there is no one size fits all plan or approach to successfully suppressing a link. We know because we’ve been asked to suppress links belonging to websites ranging from gossip rags to the Department of Justice — and each of which required a much different plan.

Generally speaking, suppressing a link comes down to how quickly and effectively we’re able to generate more “authority” in the eyes of search engines than the offending site (ie. undesirable result) has.

See, search engines operate based upon the concepts of domain authority and page authority, which are akin to credibility. And since search engines want to serve the most authoritative, credible results to their users — which therefore creates repeat searchers in light of their good experience — he who has the most credibility for a given term wins.

Quantity and quality of new content, backlinks, cross-links and other search engine optimization tactics are all factors when suppressing links. Further, in some really tough, high-profile cases, we’ve even had to build multiple new websites to host content for our client’s cause — so it’s important you hire an effective digital agency that’s versed in a variety of SEO and web development arenas if you want lasting link suppression.

How Quickly Does a Negative Link Become Suppressed?

Bearing in mind that each case has a unique circumstance and degree of difficulty, the average time for effective link suppression in our experience is 2.5-4 months. That’s with a healthy plan against a moderately difficult link to suppress. 

One way the timeline for suppression is accelerated is by compressing the services and resources into the initial two months. Not every budget permits this, but the more work we’re able to do in months 1 and 2, the more likely the link will be suppressed sooner than later. 

Otherwise, it’s a case of slow and steady winning the race. There are far too many ins and outs of Google’s algorithms to detail here, but suffice to say that quality and consistency pay dividends in Google’s eyes — and they’ll ultimately knock that ugly link down for you.

Is There Such Thing as Guaranteed Link Suppression or Link Removal?

Absolutely not. There are no guarantees on search engines, period.

Don’t walk, RUN, away from any company that tells you otherwise.

3 Tools to Help

  • Exact or partial match domain

This involves creating domains that are partial or exact matches to the keywords you want to manage. For example, if a search for your company’s name XYZ Inc. brings up a negative result, creating domains like and will result in websites that rank near or at the top of search engines.

  • Quality blog

By creating then cross-linking SEO articles and blog posts for the purchased domains, you not only drive up the search rankings of the primary sites, but create a flurry of other content that will appear in search results. It’s essential, however, that these posts use best SEO practices and don’t repeat themselves, otherwise they will be marked as spam which can actually hurt your efforts.

  • Video production

Why would you want to produce a video? Because YouTube is a search engine powerhouse, and its results will outrank just about anything it stacks up against. When you have videos posted using your keywords on YouTube, it is almost certain that they will rank at or near the top of searches.

I Think I Can Benefit from Link Suppression. How Do We Start?

Book a Discovery Call with us to discuss your challenges. Then, we perform specific research and develop a plan for success — we call it “Victory Planning.”

A proven link suppression company like Lincoln Digital Group knows how to assess the strength of negative link(s) and the search terms they appear for, and create a path to overcoming them.

From there, we perform a brief Q&A on your background and your personal or business goals in order to formulate some positive search content — and results — related to the overall mission.

Why, you may ask?

Because it’s one thing to simply suppress a negative link. It’s another thing entirely to displace that search result with positive content for your name and business. Recall the saying “turning a negative into a positive”…that’s exactly what our formula of effective SEO combined and positive content achieves for you.

With our research complete and overall content topics agreed upon by you, we then get to work with all the technical aspects of SEO and web development that have made our link suppression efforts successful for our clients.