Surgeon Digital Marketing Results & Case Studies

Outcome: More New Patient Inquiries at Less Cost Per Inquiry

In 2022, Lincoln Digital Group was selected to help a reputed South Florida neurosurgeon take the next step in their digital marketing growth. To align client strengths with their goals in the highly competitive South Florida neurosurgery lanscape, we focused on these pathologies and treatments:

  • Trigeminal neuralgia
  • Microvascular Decompression
  • Minimally-invasive spine surgery

After formulating a target cost per acquisition (CPA) during the diligence stage of campaign planning, we began executing a multi-channel digital marketing campaign intended to reach potential patients using:

  • Organic search (SEO)
  • Paid search (SEM)
  • Content marketing
  • Re-targeting
  • Instagram
  • Website messaging and creative

The results — and more importantly, the difference in traffic, calls and leads from before and after the campaign began — can be seen at right.

CLIENT RESULTS: 2022 NEUROSURGEON DIGITAL MARKETING

+ 0 % More Leads
Leads with Campaign
Leads without Campaign
+ 0 % More First Time Callers
Calls with Campaign
Calls without Campaign
0 % Less Expensive
Campaign Cost Per Lead
Non-Campaign Cost Per Lead
+ 0 % More SEO Visits
SEO Traffic with Campaign
SEO Traffic without Campaign


Data sources: Google Analytics, Google Ads, CallRail.
January 1st-December 31st, 2022.
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+ 0 %
Q3 2022 vs. Q3 2021 Product Sales for B2C Client
+ 0 %
Q2 vs. Q1 SEO Visibility for Medical Client
+ 0 %
YTD Unique Website Visitors for Global Brand
+ 0 %
Quarter Over Quarter (2022) Form Leads for Medical Client

Improving Client businesses for

2000 +

consecutive days

Deep experience in

0 CONSUMER

verticals

DELIVERING + 0 %

PURCHASE INTENT

with our creative*