Surgeon Digital Marketing Results & Case Studies

In 2022, Lincoln Digital Group was selected to help a reputed South Florida neurosurgeon take the next step in their digital marketing growth. To align client strengths with their goals in the highly competitive South Florida neurosurgery lanscape, we focused on these pathologies and treatments:

• Trigeminal neuralgia
• Microvascular Decompression
• Minimally-invasive spine surgery

After formulating a target cost per acquisition (CPA) during the diligence stage of campaign planning, we began executing a multi-channel digital marketing campaign intended to reach potential patients using:

• Organic search (SEO)
• Paid search (SEM)
• Content marketing
• Re-targeting
• Instagram
• Website messaging and creative

The results — and more importantly, the difference in traffic, calls and leads from before and after the campaign began — can be seen at right.