PPC Advertising Management, Web Design, and More
The realm of digital marketing is increasingly complicated. Every day it seems like there’s a new term to add to your vocabulary, a new tactic to work into your strategy, or some innovative digital tool to learn. At the same time, you’ve got a business to run, so you don’t have the time to be constantly staying on top of the latest developments. That’s exactly why you need to partner with an experienced digital marketing agency.
A truly great digital marketing agency will provide you with a wealth of services, but here are a few that your business can’t do without.
3 of the Most Essential Digital Marketing Agency Services
- PPC Advertising Management
Paid per click advertising is a key aspect of reaching your customers, and that’s not just our opinion. Surveys have shown that businesses typically double their ROI for every dollar spent on PPC due to the fact that, as a low-funnel tactic, it reaches current in-market shoppers very effectively. Having your ad appear on Google is one of the most effective ways of boosting your brand awareness. At the same time, 90% of PPC ads are never seen due to improper management. That means that PPC must be a part of your digital marketing strategy, and you need PPC advertising management that not only gets your ads seen, but structures them in a way that lead users to become new business opportunities.
- Website design
Your website’s look and layout are key factors in connecting with your customers. A skilled digital marketing agency offers website design that is maximized for conversions thanks to a combination of contemporary, on-brand aesthetics and a sleek, intuitive user experience that clearly leads your prospects to the next step in doing business with you. We’ve all seen amateur web design, and it produces nothing but amateur results. Can your business afford that?
Check out our portfolio to view examples of design that sells.
Search rankings are everything. Virtually all shoppers follow links from the first page of their Google search, and most click one of the first three links. That means that if your business is going to compete, you must outrank the competition. This can be extremely challenging, however, if you’re not highly experienced at leveraging the most effective SEO techniques. And if you don’t know how to perform keyword research on your competitors, forget it—all the SEO methods in the world can’t help you if you’re using them in the dark. A reliable digital marketing agency knows how to perform this research, then use this information to craft an effective SEO strategy.
Lincoln Digital Group: An Experienced Digital Marketing Agency Offering Comprehensive Service
At Lincoln Digital, we’ve worked hard to build a reputation for delivering results. We accomplish this by utilizing these and other marketing tools to build you a comprehensive digital strategy that reaches your customers, builds a connection, then inspires them to buy.
For example, we recently helped one client boost individual search category impressions by as much as 60% which led to a 135% increase in top 10 category impressions overall. As a result, this client enjoyed a 34% boost in conversions in the course of a few months. This emphasizes the effectiveness of our efforts.