PALM BEACH COUNTY: END OF SEASON 2024 RECAP
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Why and How We’re Evolving Beyond the Digital Agency Model
Our Founder’s Perspective on how Lincoln Digital Group is Becoming the Marketing Agency of the Future…Today Business — especially the marketing business — changes in the blink of an eye. Getting right to it, the “digital agency” model is dead, and we’re evolving to better serve our current and future clients as a result. We […]
How Branding Affects Consumer Behavior: The Impact on Purchase Decisions
You know, branding is way more than just a flashy logo or a slick slogan. It’s the whole feeling and experience you get from a product or service, right from that first “Hey, what’s this?” moment to how you feel about it after you’ve bought it. A brand tells you what a company stands for, […]
Common Call to Action Mistakes: Avoid These Blunders to Boost Clicks
When you create content, aim to guide users towards a goal, whether it’s subscribing to a newsletter, purchasing a product, or downloading an app. A call to action (CTA) is the tool that prompts users to take that step. But crafting an effective CTA is more complex than it seems, and common mistakes can significantly […]
Nora West Palm Marketing
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Introducing Brand Consideration Pro: A Proven Solution, Now More Comprehensive
In 2021, we debuted our Brand Consideration offering in order to solve a common set of challenges that prospects were repeatedly contacting us for help with. A specialized offering that improved brand perception and grew opportunities for business both established and emerging, our brand consideration solution fixed client’s Brand identity, website and Instagram challenges in […]
Our Digital Marketing Buyers’ Guide
Buyers’ Guide: 7 Ways to Know You’re Ready to Switch to Lincoln Digital Group 1. Your current agency is not “looking around the corners” of your business. Instead of anticipating 1 or 2 quarters out into time, they’re stuck thinking 1 or 2 weeks into time. Seasonal adjustments aren’t being accounted for. Tactics aren’t changing […]
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InstaBeauty
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Lincoln Digital Group at 10 Years: A Marathon Made of Milestones
How We Became The Digital Experience Leaders™…and What Happens Next On May 13th, 2013, “this” all began with a walk in the park. Specifically, Lincoln Park — the Northside Chicago neighborhood. In many ways, that day feels like a lifetime ago for me. In others, it seems like yesterday. I recall so many things about […]